This is interesting for several reasons. First, just a few months ago false rumors were circling in the lead generation industry that Sparkroom was down and out. That is clearly far from the case, the resource changes appear to have been associated with a shift in focus from mortgage to education. Second, the breadth of what Sparkroom is trying to achieve is now a little clearer. It is quite ambitious in scope since if you line up their products it seems like they are aiming to do campaign management, which competes with companies like DataMark, lead validation, which competes with companies with companies like TargusInfo and eBureau, lead analytics which has always been Sparkroom’s core competency and some very basic lead distribution, which arguably could be a minor move towards lead management, which would compete with companies like Leads360.
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