LeadsCon East – Live Blogging

This is the first time I’ve blogged from 35K feet, I love Virgin! For those of you who don’t know, LeadsCon East, the sister event to LeadsCon West – the lead industry’s largest trade show, kick’s off today in New York City. I was initially skeptical about the need and relevance of two shows per year but it seems like the event is going to be very well attended. In fact I understand it is completely sold out. It should be a good event, although looking at the attendees list I can see that only about 10% of attendees are potential lead buyers. I definitely hope this improves over time as I’d prefer to drum up business than participate in industry navel-gazing at shows like this. This is the main reason that my lead management company decided not to bring a booth. Everyone in the industry already knows who we are.

My intention is to (semi) live blog from the show to keep you all informed about what is happening if you can’t attend. The agenda involves a drinks soiree this evening followed by the main even tomorrow. Here is the agenda (I have bolded the events which I intend to attend):

General Sessions

9:00am - 9:45am Keynote: Crossing the Chasm - The Unprecedented Partnership Between a Lead Gen Company and One of the World’s Premier Brands

9:45am - 10:30am Brand and Performance - Achieving the Best of Both Worlds

10:30am - 11:15am Achieving Breakthrough Results

11:15am - 12:00 The Role of Institutional Capital in Shaping Internet Advertising

12:30pm - 7:00pm Exhibits

Performance Track

2:00pm - 2:45pm Targeted Marketing - Different Clients. Different Needs.

2:45pm - 3:30pm The Rise of Direct Response and Per Inquiry Advertising

3:45pm - 4:30pm Improving The Conversion Funnel

4:30pm - 5:15pm Instant Contact - Hot Transfers and Beyond

Marketing Track

2:00pm - 2:45pm Stories from the Front Line

2:45pm - 3:30pm Ad Exchanges - The Future of Online Media Buying?

3:30pm - 3:45pm Break

3:45pm - 4:30pm Display 2.0 - Bridging The Performance Divide Between Display And Search

4:30pm - 5:15pm Marketing Strategies Showcase

To anyone who’s attending. Do say hi to me, I’d love to meet up. You can reach me at 310 920 zero-one-one-one.