Most people will have seen that mint.com recently sold to their rival Intuit for $170M. Not bad for a company built by a PhD drop out in his twenties. Aaron Patzer just gave a really interesting talk on how he built his company. What’s most interesting about his presentation is how closely he looked at the lead generation market in justifying his post-seed round financing. Beyond that it’s a great overview of his journey from nothing to exit, which for the entrepreneurially-minded is always a fascinating topic of discussion.
Here is the presentation he gave:
Startup Building 101 -
Here is the video of his presentation: